Yes – Google hurts Small Business.
Google hurts Small Business – there. I have said it!
B.G. – BEFORE GOOGLE
In the days before Google, if someone wanted to open a small business, they went ahead and registered their business, called the phone company and ordered phone lines, and then they would get a phone call from Yellow Pages and place an ad.
Other advertising was placed in local papers and quite simply, they were in business. They didn’t have to be tech savvy, nor did they have to live in fear that their advertising source would be cut off.
A typical ad in the Yellow Pages was not that expensive and it lasted an entire year.
A.G. – After Google
Now that we are in the era After Google, the small business owner HAS to have a website. Now that website needs to be able to be read on all mobile phones, tablets and desktop computers.
If your website cannot be easily read on any internet/computer platform, Google punishes you.
A small business is hoping against hope these days that he can get on the front page of a search. If he cannot, his business could fail.
If Google changes the algorithm awarding front page status, and he doesn’t find out, his business could dry up overnight. He is at the mercy of Google.
Google is definitely the Gorilla in the business and anyone that has any familiarity with the internet knows that they are the King. Sure, there are other search engines such as Yahoo, and Bing. But they constitute a small minority of the searches.
The problem is that Google, being run by a bunch of Techies, think that anyone who is not a techie is of no consequence, apparently.
Read any of their advice pages about how to do something to improve your search status and you will quickly fall asleep if you are a small businessman.
Now somehow, aside from running your small business, you are required to be a guru in coding and high tech so you can stay on the front page of search engines.
Google plays God
Google even threatens to punish you if you get too smart!
If you figure a way around their intentions for their algorithms and they discover that you did so, they can decide to just relegate your entire business to the back of the queue. And there you go – instant death!
Honestly, that kind of thing ought to be legislated against. Because Google has far too much power there.
Now, let’s be fair. Google has provided a lot of tools for small business to level the playing field with big business.
However, you cannot stay in business if you cannot market and sell. All the tools in the world are of little help if you are dead because you cannot get noticed by your clients.
Google hurts Small Business!